World Vegan Day

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 Over a decade ago, when I embarked on the journey of creating Vibrant Living, it felt like destiny or perhaps a higher calling. One thing I was absolutely certain about from the very beginning was that it would be a vegan establishment. Even though I wasn’t exclusively following a plant-based diet at that time, my education and extensive research had convinced me that this was the healthiest choice for both people and our planet.

Conveying this message to the people of Hyderabad and convincing them to explore our offerings was a challenging task. However, we remained resolute in our philosophy and food choices, serving countless individuals delicious and nutritious meals. As a  matter of fact we did not even say that we are a plant based company for the longest time, until recently as we feared no one would give us a chance. 

But, for the reason that our food was tasty, creative, super fresh and nutritionally balanced, we were appreciated and were given business. We are incredibly grateful for the unwavering support we’ve received from our dedicated farmers, reliable suppliers, and our committed staff. Most importantly, we extend our heartfelt thanks to our valued friends and customers. Your encouragement and trust have been invaluable.

Fast forward to 2024, and we find ourselves in a world that has undergone significant changes, especially in the wake of the COVID-19 pandemic. One noticeable shift is our growing understanding of the importance of consuming clean and wholesome food. Here’s an interesting fact: the United Kingdom, once one of the world’s highest consumers of meat, has recently recorded its lowest meat consumption in history. This speaks volumes about the changing food landscape. People, as well as healthcare systems, are increasingly recognizing the profound impact our food choices have on our health.

It is my hope that more and more individuals will be inspired to incorporate plant-based meals into their diets, even if just a few times a week. This change is not only beneficial for our personal health and happiness but is also vital for the betterment of our children’s future and the overall well-being of our precious planet.

It is with your help and support that Vibrant Living has got where it is. From just having a cloud kitchen 12 years ago serving meals to some of you to now having two retail shops with attached restaurants and soon to launch the first ever Vegan Deli & Café in Indian Airports – in the new domestic departures terminal of Hyderabad International Airport.

Thank you once again for being a part of our journey and for joining us in this mission to make the world a healthier and more sustainable place. We look forward to continuing to serve you, your health, and your taste buds for years to come.

Our traditional Wednesday and Saturday Farmers Markets with fresh fruits & vegetables besides the gourmet groceries, Daily specials to add to our existing menus at both the Restaurants continue to happen. And of course, we are never shy to share our joy of deliciously healthy cooking by sharing recipes and stories on our blog, YT and Instagram. 

I look forward to seeing you and hosting those of you wishing curated events and customised giftings and of course the holistic lifestyle consultations and workshops as ever. 

With heartfelt gratitude,

Sridevi Jasti